Developing Management Capability Speech or Presentation

Developing Management Capability - Speech or Presentation Example Your first lines, therefore, should be creative, exciting and interesting. b) 'These next lines are good, and they can be effective if said with passion that will show the listeners how significant a small percentage (like 2 per cent) can be when considered in context of the base amount which, in this case, is 1.2 billion in euro. Assuming that these figures are all well-researched and accurate, this part should serve to be when the you - the speaker - convince the listeners that what you are presenting is worth looking into. The presentation slides used to highlight these lines should show pictures of the market that the listeners would want to tap. Without such critical slides, the important point relayed by this part of the presentation - the market you want them to target - will just be missed by the listeners. c) These lines should never be said, "What sort of things do I mean by informational-educational This is not the best example, but it will help to illustrate the idea: Sotheby's has produced a video guide to eighteenth-century French furniture." They are ineffective points that will only ruin your presentation. These lines give your listeners the feeling that your presentation is not the best that you can give or do. Citing examples to make things clear would be effective only if the examples used for the purpose are the best and the most fitting. It is one big blunder to use second-best examples to illustrate a point; and it is another equally big blunder to actually tell the listeners that the example you are about to name is actually not the best. To be persuasive and convincing, your listeners should be made to feel that you took pains to put together for them a great presentation that contains accurate data and intelligent choices of words, examples, and lay-out of the slides. d) "Now I'd like to talk about where I see the opportunities in this market. I see them at the high end - the affluent - I think it's a defined target, it has a lot of discretionary income, and its interests lie in the areas I want to market into." These lines are ineffectively worded. There are better ways to put the points therein to words. Instead of those lines that rather sound dragging, you should instead use a slide or two to show the listeners a diagram of the entire DVD-renting population and then to specifically point out the specific part of it that represents the market niche that you want to capture. Attaining such goal should be doable if your listeners will be fired up and become enthusiastic and passionate believers of what you yourself believe in. e) "The project would investigate the viability of starting a production and distribution outfit in Europe; it would investigate the potential product portfolio in the market, and would essentially turn an idea into a business proposition that can be put to a bank to raise capital." These lines would dampen the excitement roused by your earlier lines. These are ineffective points, unless they are rephrased and discussed with more optimistic and energy. The financing concerns are to be dealt with by the finance people, and maybe the conservative and serious words are the ones to use when talking with them. But when talking to a group for the purpose of

Qualitative methods produce useful but unreliable research. Discuss Essay

Qualitative methods produce useful but unreliable research. Discuss - Essay Example y, the issues and subjects that may be influenced by the emotion and feelings of the masses are generally more suitable for qualitative research methodologies. It is therefore surprising that even though, both the types of researches have their own specific relevance, qualitative research methodology sometimes seems to become less reliable, especially in terms of its validation by a small number of data as compared to the quantitative research which is backed by a large ‘number’. Qualitative research is a very important tool for evaluating trends and behavioural pattern of the people who are in a position to influence a set of defined parameters or vice versa. It is also a very means to analyse how the changes occur in our social lives and how and what the factors that affect our decisions are. It is especially true in the case of gauging trends in consumer behaviour or trying to evaluate public leaning to a political ideology or a burning political issue. It is the reason that social scientists use this methodology to go deeper into the emotional psyche of the public’s moods and attitude and thus try to identify the root cause for their current trends. Consequently, the numbers become irrelevant for the researchers and the emotions and feelings that dictate the attitudes and views of the public becomes primary criteria to the final selection of the research methodology. Hence main features and methodologies of the qualitative research would be discus sed in detail so that we can come to some concrete decision regarding the usefulness and reliability of the qualitative methods. The qualitative research is based on ‘grounded theory’ where the qualitative analysis of the data is used for generating theories that reflect the realities of life. Social scientists are therefore more inclined to use this type of research so that social changes and real life situations could be predicted with relative accuracy at unpredictable and unexpected circumstances. The